Flash refers to vector animation which is originally designed to create animated figures. The Vector graphics format is an ideal one for the web pages as they have a lightweight. This technology is designed with the purpose of displaying animation on the web pages. Over the years, newer and more advanced versions of the flash were introduced. These versions equip the user with a better ability to build interactive websites on the Internet. User can also exercise greater control over the designing of the website.
Why use Flash? Many entrepreneurs lay stress on using Flash while developing their company websites. The main reason behind this is that this technology presents the facts in an attractive manner. It embellishes the website and poses a professional image of the company. This grabs the attention of the potential visitor faster as compared to HTML sites. As the technology is Vector-based, it consumes less time in downloading the web pages. It enables the marketer to build a website which is more interactive in nature for the potential web visitor. This helps in retaining the interest of the web visitor and prevents him from moving on to other site.
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